AUWHC
Social Programmer/Coordinator
Role
As the Social Media Programmer/Coordinator for the Auburn University Women’s Hockey Club, I managed the team’s social presence across Instagram and X (Twitter), covering games in real time and keeping fans connected throughout the season. I grew the club’s social media reach by collaborating with various hockey organizations, achieving over 20k+ engagements on a single post and expanding the team’s visibility within the collegiate hockey community. I led a full refresh of the club’s digital marketing strategy through creative storytelling, player features, and interactive campaigns. My work included producing original multimedia graphics using Adobe Creative Suite and Canva, coordinating content with the media team, and driving successful initiatives like “Pink the Rink,” which surpassed its $5K fundraising goal.
Feed Posts
Senior Night Campaign
I helped lead and direct the team’s digital and social media strategy for “Senior Night.” I created inviting graphics, guided the creative direction of the digital marketing for the event, and collaborated with various hockey-related organizations to enhance visibility and engagement.
Pink The Rink Campaign
I helped lead and direct the “Pink The Rink” campaign. Created inviting graphics and directed creativity of campaign. Through my effective social and creative strategy, the team was able to exceed our fundraising goal of $5k.
All-Star Weekend
Playoff Weekend
Story Posts
Branding
Implemented a new social media theme that integrated team colors and refreshed branding elements to align with Auburn University’s brand standards while preserving AUWHC’s unique identity. Ensured a cohesive and visually consistent presence across all platforms by updating Instagram highlight covers and other visual assets to reflect the new branding.